Here’s what you’ll learn in this webinar:
With the new Adobe Experience Platform (AEP), Adobe is shaking up the online marketing market and giving subject matter experts a powerful tool. The platform’s goal is to link a wide variety of data based on one or more common identifiers and to analyze, segment, target, and much more with the resulting profiles.
The source data must be of high quality. To ensure this, an ETL tool can be helpful to pre-filter, merge, transform, etc., data. Here, the Informatica Intelligent Cloud Services’ Data Integration Services provide a toolset aligned with the AEP, which will be presented in this webinar.