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Proof of Concept (PoC) in Digital Marketing

Proof of Concept (PoC) in Digital Marketing "No [business] plan survives first contact with customers."   We don't need more than this quote from Steve Blank to highlight the need for a proof of concept (PoC) in the business environment. But to make it even more explicit: What would our mobility look like today if we had strapped roller skates to horses instead of developing the Model T Ford? Especially in the age of digitization and the march of social networks, it's not just startups who constantly feel pressure to respond to trends. Companies, too, increasingly want to develop new ideas and implement them as quickly as possible. Unfortunately, all the information needed to assess the market and the competitive situation is rarely available right away. To collect the data before a potential go-live, companies would have to accept a (considerable) time delay from idea to development to realization. Therefore, decisions are made based on assumptions and presumptions and are consequently associated with uncertainties and risks. A proof of concept can remedy this situation.