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diva-e implements Customer Data Platform at European market leader Fressnapf Group

diva-e implements Customer Data Platform at European market leader Fressnapf Group
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The Fressnapf Group looks after the well-being of its human and animal customers at over 1800 locations. In order to achieve optimal customer care online as well, the largest specialty retail chain for pet food and accessories used the expertise of diva-e and technology partner Tealium . The goal: to merge existing Fressnapf data from various sources onto a Customer Data Platform (CDP).