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How to get started with onsite personalization

How to get started with onsite personalization
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During the past years, personalized communication activities have become a key factor for keeping consumer loyalty and achieving marketing goals. Around 71% of users expect personalized communication (McKinsey & Co., 2021), however, less than 47% of companies personalize their communications based on real-time customer behavior (Twilio, 2022). In a hyper digitalized world, Personalization is not an option, but rather a necessity and differentiating factor of success. Therefore, we want to share in this article crucial factors that marketeers should consider when starting their journey of personalizing their website.